Friday
As third-party cookies fade and platform ecosystems fragment, publishers are rewriting the advertising playbook with data-rich, creative-first strategies. From immersive vertical video and AI-powered targeting to branded storytelling and retail-media crossovers, this seminar explores the top five trends transforming ad revenue in 2026. Learn how publishers are scaling premium programmatic, reviving direct sales with consultative bundles, and unlocking monetisation through FAST channels, podcasts, and social video. Advertisers are demanding transparency, contextual relevance, and flexible packages, and leading news brands are delivering. Join us for a forward-looking session that decodes the evolving media-advertiser dynamic and how publishers can thrive in the next ad frontier.
Join the INMA community at INMA World Congress of News Media by connecting with people face-to-face and sponsoring, email raquel.meikle@inma.org.