The advertising landscape has fundamentally shifted. With 71% of publishers now prioritising first-party data as their most significant revenue driver, success requires more than just collecting audience information — it demands strategic activation that creates measurable value for advertisers while driving revenue and building sustainable competitive advantages.

Leading publishers continue investing in first-party ecosystems because the results speak for themselves, and AI-powered targeting systems deliver performance improvements and premium CPM increases.

Whether you're accelerating existing strategies or building foundations that serve both advertising revenue and subscription growth, this Master Class will transform how you think about audience relationships, advertiser partnerships, and revenue generation in the privacy-first future.