How to maximise news media’s position within the super-conducting super-collision of AI, technology, journalism, and product
Which LLM relationships to prioritise
How products will improve
What new personalisation will look like
The emerging multimodal norms
Leverage the intersection of AI + tech + journalism + product
The extinction-level event that is the emergence of generative AI is fundamentally re-arranging how content is surfaced, discovered, and consumed.
In this groundbreaking week of conference and study tour, delivered in a way that only INMA can, go behind the scenes to:
- Evaluate the relationships with LLMs
- Learn how AI will improve products
- Reimagine how to generate more relevant personalised content more quickly
- And better understand how AI changes the multiform approach to content
How should news organisations strategically navigate the new AI landscape and the LLMs that are carving up the space? With whom should you partner? Should you play it safe with Big Tech or pivot to Small Tech?
INMA aims to bring together key players and key insights into one time-efficient, high-impact conference and a study tour that puts you front row for AI innovation.
Designed for: C-suite professionals interested in developing strategies and business models, notably AI managers, chief technology officers, and chief product officers
Why is San Francisco and Silicon Valley the global epicenter of technology and AI?
If you want to understand AI’s impact on news, you can read about it. If you want to shape the future of your news media organisation, you come to San Francisco.
San Francisco is where the future of media and technology collide — and where news leaders must claim their seat at the table.
Historical foundations related to academia, government, the military, and semiconductors are the building blocks for an innovation culture of entrepreneurship, risk-taking, and talent second to none worldwide.
From these foundations in San Francisco and, later, Silicon Valley, came venture capital, tech companies, and start-ups — and now AI and machine learning development through research institutions, Big Tech investment, and access to data.
The close proximity of companies and talent created synergies that fuel innovation and attract the “best of the best” engineers and entrepreneurs from around the world.
Companies include:
Speakers
Will Allen
VP Product
Cloudflare
Josh Brandeau
Co-founder and CEO
Nota
Jessica Chan
Head of Publisher Partnerships
Perplexity
David Chivers
Founder
Digital Acceleration Partners
Audrey Duet
Head, Data and AI Innovation
WEF
Cosmin Ene
Founder
Supertab
Craig Forman
Executive Chair CNTI, General Partner, Next News Ventures
Former CEO McClatchy (USA)
Cyril Gorlla
Co-Founder and CEO
CTGT
Demian Hess
Senior Partner Solution Architect
AWS
Angela Hoover
Co-founder and CEO
Andi Search
Annelies Jansen
Chief Strategy Officer
Prorata
Vineet Khosla
Chief Technology Officer
Washington Post
Jonathan Knight
Head of NYTimes, Games
Traci Mabrey
General Manager of Factiva
Dow Jones
James MacLeod
CEO and Founder of Beyond Words
Ahmed Malik
Co-founder and CEO
Scalepost
Jeff Moriarty
Chief Product Officer
Nexstar Digital
Adam Mosam
Founder
Channel1.ai
Katharina Neubert
Strategy and AI
Holtzbrinck
Toshit Panigrahi
CEO and Co-founder
Tollbit
Nate Persily
McClatchy Professor of Law
Stanford Law School
Nicky Purcell
Executive Leader
Tim O’Rourke
VP Editorial Innovation and AI Strategy
John Saroff
Co-founder and CEO
Cantellus Group
Michael Schmidt
M&E Global Directors
AWS
Varun Shetty
Head of Media Partnerships
Baba Shiv
Professor of Marketing
Stanford Graduate School of Business
Karen Silverman
Co-founder and CEO
Cantellus Group
Catherine Taibi
Senior Business Development Manager
LinkedIn
Robert Whitehead
Disruptionist
INMA
Curator
A note from Jodie Hopperton
Dear Colleague,
We are in a time of radical, not incremental, change in the news media industry. In this inaugural INMA Media Tech and AI Conference and Study Tour, we will go deep into everything you need to know to survive and thrive during the radical change that is fast approaching: the world of AI.
In October 2025, we will meet in the heart of technological change, San Francisco/Silicon Valley. The week has two parts: a two-day leaders’ conference, preceded by an optional executive study tour of closed-door visits to tech companies.
We expect 100+ media professionals in the realm of product, technology, and strategy, and we will invite 50+ speakers on our stages — from the technology industry pioneers to leaders and innovators, from academic researchers to consumer marketing experts and thought leaders.
And we are thrilled to partner with KQED, which will host our inaugural conference. KQED is an innovative public media organisation that provides news, information, and entertainment for the San Franciso Bay Area. You will love their offices.
I’ve been told by INMA members that there is no sufficient media-focused stage for professionals charged with navigating us through these technological waters.
There is now.
Budget your time and resources to attend INMA’s Media Tech and AI Week in San Francisco.
Jodie Hopperton
Product & Tech Initiative Lead
International News Media Association (INMA)
What participants say about INMA’s California study tours
Don’t just take our word for it. This is what participants said about INMA’s California study tours of AI and tech players from the past two years:
“The program was just great, and so well delivered that we had a lot of insights and impulses … overall one of the best tours I made so far in many years.”
“Small group, opportunity to discuss things and get beyond nice slides. Great content & great host.”
“It was well planned, and the format is excellent for ‘real’ learning and inspiration (i.e. not "lecture" format, but interactions). The best speakers and sessions were absolutely brilliant, relevant, and thought-provoking. The company and attention to detail were lovely.”
“If you’ve never attended a study tour with INMA I could not recommend it more. We saw far more insights last week than we usually would at even the best conferences.”
“High-level participants and meetings. Very deep discussions on the subject and good leadership from the INMA team.”
“Genuinely one of the best event experiences I have ever attended – far better than any conference.”
“Informative, insightful, thought-provoking, so much bang for your buck and a group of INMA people (and attendees) I thoroughly enjoyed spending time with.”
“It was a wonderful, extreme experience. Amazing cohort and warm hospitality. The access to top-level expertise and insights.”
Supporters
Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring.
Click here to see sponsoring options (PDF).
